A company’s biggest challenge is often rebranding itself, but WGI Creative Services enthusiastically accepted the challenge and created a brand-new look for our parent company WGI. The website, which hadn’t changed in seven years, was redesigned with updated content. The green hue of the logo was brightened. To coincide with the launch of the website, new collateral materials and targeted e-blasts were created, and we expanded our social media footprint. Even the WGI trucks were given a fresh look to reinforce the new brand as they travel Florida’s roadways. To spread the word even farther, our team designed a persuasive new advertising campaign unlike anything else in the industry and created a light-hearted cartoon calendar to announce the acquisition of two new divisions. Every imaginable aspect of WGI has been rebranded, and the response has been exceptionally positive.

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