Performance Brands, Inc.

performance brands, inc.

SCOPE/GOALS 

The parent company of eight brands, Performance Brands needed to update its branding, website and marketing without detracting from its sub-companies. To begin, Danielle Irwin created a sleek, modern logo in neutral gray with an icon that easily functions as a seal on the websites and promotional materials for all of the brands. She used color-coded design to further their goal and establish visual organization. Corporate-related features and information are in a sleek gray-scale palette, which bright colors associated with the supported brands off set. The website layout and business cards visually connect with the youthful market in the style of an Instagram or Pinterest page.

Madeline Szwed manages all of the social media profiles for this national beauty client and its multiple product divisions. She handles all social media profiles based on the client’s vision, goals and audiences. This project also requires Madeline to create awareness campaigns, develop contests for new product launches and track all social campaign launches. She utilizes measurement tools to provide progress reports and find ways to improve on these metrics through testing and new initiatives.

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