When MultiColor approached us for a website redesign, we soon realized the importance of updating the site with a fresh look and feel that reflected the quality of this 50-year-old printing business. We designed the website to be easy to navigate with an emphasis on captivating visuals rather than heavy text.
Knowing that most visitors were likely to come to the site for information about their specific projects or to browse with regard to future projects, we created a simplified Request a Quote form on the homepage. The minimal content made the form less intimidating to fill out and more engaging.
We used the logo as the basis for the color scheme to establish brand consistency and create a bold design that stood out from competitors. We also created social media profiles for MultiColor and designed profile and cover photo graphics to maintain a consistent brand across all platforms.
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