To establish a recognizable brand for this franchise in the Orlando area, we developed complete identity package for the restaurant chain. Because Huey Magoos primarily serves chicken, the “g” in the company name was made to look like a chicken and colors associated with fowl—red, white and yellow—were established as standards. The color scheme, font scheme and identity carry throughout all restaurants to include the exterior signage, menus, table-tent marketing, and all of the in-store collateral materials. For consistency and brand awareness, the same visual style and creativity were used for Huey Magoos website, which we designed.
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