Arthur R. Marshall Foundation for the Everglades

arthur r. marshall foundation

SCOPE/GOALS

To rebrand this non-profit, our team started by revising the logo and redesigning the website, which now engages visitors with interactive features, impactful photography and videos. A smooth browsing and user experience was critical, so we focused on the artful meshing of content and commerce. WGI Creative also helped the foundation directors set up a new domain name and web-hosting account, migrated content from the old site into the new one, integrated Google Calendar and linked buttons to social media to help readers stay updated. The design was extended to collateral brochures used for brand awareness and informational tours. Soon after the website launched, we sent an email blast announcing the event. The number of visitors soared 130%.

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